Target Chalet
Brand experience for the Target Chalet, a house that hosts Target athletes (including Shaun White), guests, and family during the Winter X Games.Target Chalet took elevation to new heights, entirely transforming a rustic mountain home into an all-out, space-inspired experience. We designed Chalet-exclusive pillows and throws with Faribault Woolen Mills, mission control outfits for the wait staff and welcome kits with athlete collage posters. Build-outs included a 20' long, 10' tall entryway portal, a futuristic coat and shoe rack, a DJ control booth, space-rock coffee tables and life-sized athlete dioramas.
CD: Phillip Clark; Designers: Amanda Clark, Julie Roche; Writer: Mike Behrends; Production Team: Rush River Scenic
Retallack Snowcat
Retallack is a British Columbian ski lodge ranked as “The Best Heli/Catskiing Operation in the World” by Freeskier Magazine. Target’s intent was to continue its brand relevance in an unexpected place and manner.CD: Jason Langer; Art Directors: Amanda Clark and Phillip Clark; Designer: Amanda Clark
Target Plaza lights
Downtown Minneapolis' skyline holds the largest LED light show in the Midwest, and it sits atop Target headquarters. Target considers this an artful gift to the city and an opportunity to connect with the community.
Shows: Lanterns & Glimmer; Agency: Mirada; CD: Jason Langer; Art Directors: Amanda Clark, Kelly Munson, Annie Yiling Wang
Show: Leaves; Agency: Studio AKA; CD: Jason Langer; Art Directors: Amanda Clark, Annie Yiling Wang